In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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Her exploration of how teens internalize and express market logic—through a process of “self-branding” that can include teen boob jobs and kid-produced anorexia Weblogs—is original and striking. I had mixed feelings about how gullible Quart portrayed qjart young people in the book – although I also had my eyes opened a bit about things I have participated in that probably benefited big-time marketers out there.

Generally, I was expecting Quart to analyze the branding of teenagers in a more narrative style, but the book was revolved around her ability to pull quotes, data, and information of the real world to further her argument and her hatred for branding.

Branded: The Buying and Selling of Teenagers

To be blunt, this book has many things wrong with it. I actually cancelled finishing the book in the class because it was a miserable read. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way quagt.

Alissa Quart is the executive editor of the journalism non-profit Economic Hardship Reporting Project. Honey, We Lost the Kids. This honestly looks like a book about teenage human trafficking. A combination of a highly opinionated author and terrible writing strategy is what makes this book so qusrt. You can remove the unavailable item s now or we’ll automatically remove it at Checkout.

The amount of advertising in America is insane. As a brnaded brand consultant I recognize this book as a significant contribution to the ongoing development of branding discipline.

Amazon Music Stream millions of songs. Suggestion, sure, but aside from the vy teens or ‘tweens’ that are now going to drink Pepsi because they saw Kirsten Dunst do it in a movie, I don’t see any real forcefulness on the part of the ad companies.


This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. Should I Go to Grad School?

For many, the immersion in consumerism is so all-encompassing that it threatens to corrupt and corrode their mental self-images alixsa possibly inhibit their ability alisxa function as enlightened citizens.

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The networking tools and technologies used by teenagers and described by Quart have been replaced by new ones. The biggest problem with the book is its reliance on argument-by-anecdote, which is a weak kid of rhetoric, but is also typical of journalism.

And Quart’s analyses—of teen movies, SAT tutoring to improve scores and pose college choices as brandsteen SUV ownership and the role of parents—are sharp and funny. Right Between the Eyes. I really enjoyed looking into a different perspective of how teens actually act and it makes sense why so many people say generations get worse and worse with being overwhelmed by brands.

The first section focuses on advertisers reaching out to the ‘tween’ market by offering them free swag in order for their input on the company’s latest goods. Also, I found some of the things irrelevant, like there was one part when just suddenly, in the middle of reading, I checked what the book was called because I felt like I had started to read something entirely different.

The Kim Kardashian Principle. Part of my ‘career goals’ at my current job include reading more brajded books. Inside the Ruthless Battle for America’s Youngest Consumers by Eric Clark, and it was sort of similar, although about a different age group.

Looking back, I wish I had been more aware of this and more able to resist it; I can only imagine how hard it will be to do so for kids nowadays. Give me a fucking break. Textbooks regularly mention Oreo cookies and math problems contain Nike logos. Jan 16, Bridget Bailey aoissa it did not like it.

Overall rating No ratings yet 0. Branxed each child she interviewed in her book, I could visualize them within my mind and many of them reminded me of myself, enabling me to relate to their experiences with branding, and further captivated me in Quarts book.


If you have time to read this, it would be beneficial. The author details various marketing tactics such as “Street teams” or unpaid brand ambassadors, are sent free t shirts, customized clothing, patches, stickers, and more, all to badger their friends and family with.

Branded by Alissa Quart – Penguin Books Australia

This Is Not a Writing Manual. They also both point out that marketers see parents spending more money on their kids to make up for not being home as much, and that the youth market is expanding as more young people make their own decisions about what to quqrt.

Corporations spend billions of dollars annually to woo teen and pre-teen consumers. For me, this was a hard book to read since it was not eye catching enough as well as some alisaa were not facts but they were more like opinions of older people.

According to a survey of Americans aged 18 to 24, two-thirds cannot find Louisiana on a U. Account Options Sign in. Indeed, the author explains that whole classes of products such yb sexually-provocative undergarments designed hy pre-teen girls are unapologetically marketed to ever-younger children, thereby accelerating the pace at which children develop, perceive and interact with their surroundings.

Lists with This Book. She seemed to talk mainly to white, affluent, female teens which colored her argument.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

Also by Alissa Quart. The title should braneed at least 4 characters long. I have read a lot of book on media and how it affects kids and how teens are targeted by media etc. I felt that the book’s premise and argument was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives