: Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Audible Audio Edition): Bridget Brennan, Vanessa Daniels, . This is the thought of Bridget Brennan, author of the well renowned novel Why She Buys: The New Strategy for Reaching the World’s Most. Professional Speaker on Marketing and Selling to Women.

Author: Duzilkree Mazuzil
Country: Pacific Islands
Language: English (Spanish)
Genre: Literature
Published (Last): 17 August 2011
Pages: 299
PDF File Size: 9.64 Mb
ePub File Size: 12.75 Mb
ISBN: 473-6-69596-785-3
Downloads: 6587
Price: Free* [*Free Regsitration Required]
Uploader: Shashakar

If you’re a car salesmanyou damn well best read this bookbecause your very best clients are women!

Why She Buys

Shopbop Designer Fashion Brands. Kindle Edition Verified Purchase. Positives When dealing with a hot topic like gender, I think it’s important to approach wyy from a point of facts and science. Lots of spot-on insights, and it made for good discussion material. Summary, guys are technical when they buy stuff and women not so much.

I wonder what she would change: Would you like to tell us about a lower price? I really liked this book. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked.


Oct 25, Dave rated it it was amazing. I bought this so I might help my wife with her women’s boutique. Withoutabox Submit to Film Festivals. Entertaining and of the moment.

Women grow up within a culture of their own gender, which is often invisible wy men. Get to Know Us. While I receive at least two per week, they report receiving less than 1 per month typically. Her book is packed full of information and she lays out details of good marketing strategy.

Incredibly valuable for anyone wanting to connect with female consumers- and dare I say for men who really want to have more of a sense of what appeals to women in general,and that’s valuable knowledge to have Aug 13, Sam Choi added it. Most people just want to stick their heads in the sand instead of accepting reality.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers by Bridget Brennan

Set up a giveaway. While there are mountains of research done every year segmenting consumers and analysing why they buy, more often than not it doesn’t wwhy in the one piece of information that trumps them all: Nothing could be further than the truth! But there was nothing groundbreaking here, although I suspect there is still quite a need for a book like this.


Everything else was fluff. Jul 08, Carole Martell rated it liked it Shelves: I’ve struggled for five years trying to figure out how to sell and market to the mom market. How can we improve that? Aug 24, Dennis Cuffel rated it seh was amazing.

I always find it difficult to identify who a book is intended for, because I think that there are lessons in almost any book that can apply to different people. See and discover brenjan items: At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.

Read more Read less. I like the point introduced here wuy businesses should be keen to understand the needs of the female consumer before marketing anything to her.